Case Study — Rehabilitation Center

Full capacity.
Maximum efficiency.

How NeaMob transformed a leading Canadian rehabilitation center's digital strategy, driving revenue growth while reducing acquisition costs.

210%
Monthly Revenue Increase
268%
Qualified Leads Growth
-35%
Cost per Qualified Lead
179%
Monthly Patient Growth

Where they started

A leading rehabilitation center with 10+ years in the Canadian market had no clear digital path to sustainable growth.

No Digital Strategy

No clear strategy for online patient acquisition, leaving growth to chance rather than data-driven decisions.

Unclear ROI

Online investment results were impossible to measure. No visibility into which channels drove actual revenue.

Unstable Patient Flow

Inconsistent lead generation caused unpredictable revenue swings and unfilled capacity month over month.

Unable to Scale

Growth required proportional budget increases with no efficiency gains. Scaling seemed impossible without burning cash.

Slow Messaging

Turnaround on messaging to potential audiences was too slow, missing critical windows in the decision-making journey.

What we achieved

Measurable, transformative outcomes that took the center from underperforming to fully booked.

210%
Monthly Revenue Increase
268%
Qualified Leads Growth
-35%
Cost per Qualified Lead
179%
Monthly Patient Growth

System for consistent, quality lead generation implemented and running

Full facility capacity maintained month over month

Improved profitability and brand visibility across all channels

Planning and forecasting models for new location expansion

Before & after NeaMob

A side-by-side look at the measurable impact across key operational areas.

BEFORE
AFTER NEAMOB
Acquisition Strategy
No clear strategy
Multi-channel system across 5+ platforms
ROI Visibility
Unclear results
Full-funnel reporting per channel & campaign
Patient Flow
Unstable, unpredictable
Consistent full capacity (+179% patients)
Revenue
Flat growth
+210% monthly revenue increase
Lead Quality
Low qualification rate
+268% qualified leads, -35% cost per lead
Website Traffic
Limited organic reach
+83% traffic, +22 domain rating
Email Performance
Minimal engagement
+72% open rates, +32.6% click rates

A full-stack digital approach

Ten integrated disciplines working together to drive consistent, scalable patient acquisition.

Reporting & Analytics

Full-funnel reporting tying investment to revenue. Lead scoring synchronized with the sales team across all channels.

KPI TrackingLead ScoringROI Analysis

Call Tracking

Integrated call tracking with dynamic phone numbers matched to originating source for precise attribution.

AttributionDynamic Numbers

Campaign Management

Audited platforms, opened 5 new channels driving 60%+ of qualified leads. Continuous audience and creative testing.

Google AdsTikTokMailchimp

SEO

Keyword research, local content strategy, new landing pages, technical optimization, and AI search optimization.

Local SEOContentAI Search

Affiliates

Strategic partnerships with affiliate websites that evolved into a primary source of monthly qualified leads.

PartnershipsLead Gen

Creatives

Brand-aligned ad design with human-led creative direction. Monthly performance analysis and A/B testing.

Ad DesignUGCA/B Testing

Website Optimization

A/B tested homepage for conversion, built new SEO pages, and redesigned key pages per UX/UI best practices.

CROUX/UIA/B Testing

Branding

Complete brand overhaul: competitor analysis, value proposition, positioning, tone of voice, messaging pillars.

Brand IdentityTone of VoiceTypographyGuidelines

Social Media Marketing

Full-service SMM: strategy, content planning, visual creation, voice acting for video, community management.

StrategyContentCommunity

Business Intelligence

Multichannel report blending data from advertising, CRM, and Analytics. Includes funnels, leads tracking, and creative reports.

DashboardsCRMAnalyticsData Blending

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